There are a number of things Zimmermann do well, as we’re reminded in the lead up to their Australia fashion week (MBFWA) showing (one I’m personally looking forward to) and with the release of their Resort 2012 campaign. One of their strengths is the ability to seamlessly mix glamour with understated cool in their [...]]]>

There are a number of things Zimmermann do well, as we’re reminded in the lead up to their Australia fashion week (MBFWA) showing (one I’m personally looking forward to) and with the release of their Resort 2012 campaign. One of their strengths is the ability to seamlessly mix glamour with understated cool in their collections, both swim and clothing. The other is the campaigns themselves.

The Resort collection’s campaign does precisely what a swim campaign should: grabs, visually, and stirs the aspirations of the viewer. It radiates with a steam room hotness, those times where nothing feels better than dampness on your skin and wearing less is most definitely more. But these are also pieces that translate to away from the pool and sauna, away, even, from the beach. We’ve no doubt many a Zimmermann bikini top will find it’s way above a peek of midriff as a crop top alternative, too.

Alyona Subbotina photographed by Alex Freund in « Alyona Alone » for Gravure

Valeriya Melnik photographed by Emma Summerton for Exhibition Magazine #2 Spring/Summer 2012

Stephanie Loba photographed by Andrew Kuykendall in « You let me in » for Mirage Magazine #3

Zippora Seven photographed by Hannah Khymych for L’Officiel Ukraine March 2012

Barbara di Creddo by Gustavo Marx for Cake Magazine #6

Laragh McCann photographed by Gemma Booth for Elle France April 2012

Lingerie and bed hair are an eternal heaven-made match – for obvious reasons. Their long-standing romance is paraded out in front of the cameras yet again for this shoot in Elle Vietnam, styled for complete timelessness by Aya Kanai. Clara Alonso wears a version of the Brigitte Bardot half-up hairstyle we’re so fond of: [...]]]>

Lingerie and bed hair are an eternal heaven-made match – for obvious reasons. Their long-standing romance is paraded out in front of the cameras yet again for this shoot in Elle Vietnam, styled for complete timelessness by Aya Kanai. Clara Alonso wears a version of the Brigitte Bardot half-up hairstyle we’re so fond of: perfect incentive for getting your back-combing technique happening, stat.

Amped up levels of sensuality, raw displays of lust, and the binding ropes of bondage make this shoot byNicolas Guerin more about the mood and less about the lingerie featured within it – luxurious as the pieces by the likes of La Perla and Agent Provocateur may be. It’s titled Cet Obscur Objet Du [...]]]>

Amped up levels of sensuality, raw displays of lust, and the binding ropes of bondage make this shoot byNicolas Guerin more about the mood and less about the lingerie featured within it – luxurious as the pieces by the likes of La Perla and Agent Provocateur may be. It’s titled Cet Obscur Objet Du Desir and, like the 1977 film of the same name, it’s a study in objects of desire; those things that tease and tantalise and stir a growing sense of longing that cuts deeper the longer the desired object goes unattained. We’ve voyeurs to Guerin’s grainy black and white images, in which the males are anonymous, faceless counterparts to their obscure objects of desire.